![]() Product Hunt sorts every product into two tabs: Newest and Popular. We got a lot of great feedback and insights (and all the ones I can remember I included in this article!) that helped us optimize for our launch. In hindsight, this was probably the most important thing we did. One thing that helped our Product Hunt launch was by reaching out to other company founders that had successful product launches. Take the things that well-ranked products are doing differently into consideration when building your product launch. Compare them with other product pages for products that are not ranked as highly. In particular, look at launches of successful competitor products in your industry. To best ensure you have the most successful launch possible, you should take notes from other successful launches.īefore putting work into your own product launch page and different assets like images and gifs, see what other successfully launched products have done. ![]() And there are many new products launching every day. You don’t have to reinvent the wheel when doing a Product Hunt launch.ĭoing a Product Hunt launch is a serious marketing strategy that can help your product get a lot of early visibility and traction. Establish yourself on Product Hunt now, and your future self will thank you later. While you can sign up as soon as a week before launch (or the same day with newsletter signup), a profile lets you interact with other users ahead of time. If you don’t already have one, make a creator profile for yourself and your team members. This gives you an idea of how long you have to develop and test your product (and work your way through the checklist). Once you have a solid product in the works, it’s time to pick a date. To stand out, make sure your product clears the triple-question high bar: The market is saturated with millions of tech products, which means even the rarest niche has at least one solution. Make your product worth the priceĪ lousy concept makes for a lousy product. The way to win any battle-or in this case, ranking contest-is with preparation. How to get ranked on Product Hunt: Pre-Launch Preparation Let’s cover the essential tips about ranking on Product Hunt so you don’t flop on Launch Day. Of course, some of these are easier said than done-and some require more explanation. Set targets for upvotes, comments, traffic, mentions, and new signups or downloads.Prepare your listing, press releases, social media posts, blog posts, and email campaigns.Link your social media profiles to Product Hunt.Create personal accounts for your team members.Research-our product, the market, and the competition.Pre-launch checklistīefore you can rank on Product Hunt, you need to post. If you’re going to make it big, being featured in the newsletter may be the break you need. Product Hunt boasts a community of over 500,000 newsletter recipients, including authors, investors, entrepreneurs, and of course, members of the press. ![]() (Read: potential customers and brand marketers.)Īnd it is thousands. The site uses community voting and social sharing to propel the day’s best products in front of thousands of visitors. Product Hunt is a powerful force in the tech, online publishing, and gaming niches. You also need to consider presentation, interaction-and, most importantly, preparation. You can also foster relationships with the early adopters that make or break your success by loving (or hating) your product from the beginning.īut before you become a success, you need to know how to get ranked on Product Hunt. You can think of Product Hunt like social media for tech-based product launches: a place where tech lovers review, upvote, and share new ideas. If we were to do a Product Hunt launch again for another product, this is the playbook we would use. That brought in a ton of traffic, visibility, and early traction for our new business. After we launched our product, Postaga, on Product Hunt, we ended up being #1 for the day and #2 for the week.
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